Sunday, October 19, 2008

Start-ups gone Good



Becoming an entrepreneur is to start a business and then the motto shows up : MAKE SOMETHING PEOPLE WANT”. That must be the aim of an entrepreneur-to make the needed product or at least to create that need. Let’s go back in the past and to review the tamagotchi. It was never needed in the market but still this digital pet was sold over 10 million only in 2005. Another thing is do not worry about the money, not that it’s unimportant but sometimes you can create as a non profit organization, sort of charity type. Most of the companies claim to be benevolent but things may change. For example Google seemed like a charity because they didn’t have any ads for almost a year. But the question is how is to create this nonprofit organization successful?! What makes Google so valuable is that they could make people with money to love Google.

Another issue important to a start-up is to choose the right choice. Business is like a compass and the most difficult thing to do is to pick one of the options near another 2000. But how you decide? I guess it must be done whatever best for the users and never for the competition. Think when you bought a product on behalf to hurt someone’s competition. Answer: NEVER.
Being good is the best strategy because it’s like telling the truth and another advantage of being good is that makes other people to help you. If you’re benevolent, people will be around you: investors, customers, other companies and the most crucial-the potential customers.

There are many advantages of launching quickly, but the most important may be that once you have users, the tamagotchi effect kicks in. Once you have users to take care of, you're forced to figure out what will make them happy, and that's actually very valuable information.

1 comment:

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