Cult of Personality in Business

One of the most important assets you can develop for your business is a powerful brand. Branding is simply a more efficient way to sell things. Brands are not just logos, they represent a mixture of who you are, how you are different from the others and why customers will purchase your goods, Developing a brand is much more than picking up colors or some successful drawings. It is also based on sincerity and it should show what you are up to. All the innovations are created by users due to the tight competition which don’t notice any new demands on the market. Many of the users start to create a product for their own use which lately become on demand and transform it into a personalized brand.

Oh Mama! is a product designed specially for the pregnant women which combats the symptoms of sicknesses and many more. It was created by a couple whose the baby was on the way and they felt the need for such products.

While others create products on their behalf, some of the entrepreneurs create products for the others' happiness. For example SongVest is a grup of composers that offer the opportunity for anyone to buy and to have its own song for a low price. It basically offers the possibility for the fans to own a song or to make as a present.

Creativity and usually small businesses interact with the people all the time unlike the big corporations and it helps the enterprise to be updated with the tastes and trends of the specified target of customers. For example the t-shirt company “Threadless” offers the possibility to anyone to send the desired images to be printed on the shirts and weekly these interesting drawings are rewarded and the most important is that the customers remain loyal to the firm.

Creativity is everywhere, from the shirts, to the music, from the foods to hi-tech and the entrepreneurs should create a personalized brand through which to create a large network for the customers’ feedback.

References:

"The 22 Immutable Laws of Branding" by Al Ries and Laura Ries
http://www.threadless.com/
http://www.ohmamabar.com/